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Start With Why

Writer's picture: BrookeBrooke

Updated: Aug 15, 2018


Just recently I read the book “Start With Why” by Simon Sinek. One of my friend's had recommended the book to me, and I want to share some of the main points. The book is a great read for anyone in business, leadership, or making important decisions.


Each one of us makes decisions on a daily basis which all have some effect- beneficial or negative on our bodies. Yet sometimes we make those decisions logically and sometimes intuitively or instinctively (by habit). Sometimes we do not even understand why we are making the decisions that we are. Thus if could we learn to think through or understand the motivation behind each decision we are making- we can make better decisions.




So many things influence why we do the things we do. The past, our future dreams, our present feelings... manipulation, inspiration, fear, bargaining, all come in to play. So how do we make sort of the influencers, make sort of our personal feelings, and collect data to make better decisions?


I was recently told a story about a doctor who went to McDonalds. He sat down next to a guy eating a cheeseburger and fries and asked him if he wanted to be healthy. The man stuffed another bite of cheeseburger in his mouth and said "Of course". The doctor asked him "Don't you know that McDonalds is unhealthy food?" The man said "Yes of course." The doctor replied "If you want to be healthy then WHY do you eat unhealthy food?" The man said, "because it tastes good." Likewise in our life, we often make unhealthy decisions because of an external motivator. We must choose in life what we truly want and learn to discipline ourselves in order to move towards that goal or destination.


Inspiration is one of the most positive motivators of decisions. Where do you see yourself in 10 years? What are your goals or hopes for the future? And WHY? Why do you want to go there, or be that, or experience that? Why do you do the things you choose to do today? Why do you put on makeup or choose not to wear it? Why do you wear the clothes you do? Why do you feel the way you do at work?


Some say that the journey to self discovery is the most important journey we will ever make. I believe the journey to God and our relationship with Him is the most important







Sinek, S. (2013). Start with why: How great leaders inspire everyone to take action. London: Portfolio/Penguin.




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